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A Waiheke Island Myth Part 1 On Waiheke Island, New Zealand, a myth has grown up among a handful of people in the Rocky Bay Village th...

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Friday, 30 April 2010

AUCKLAND LOGOS UNREAL AND REAL

Sssst! We have all been told that the wunnerful new Auckland Empire wants a new logo, a new symbol with which it can sell itself--it's 'world-class' self--to the world. But what we have not all been told (please stick your tongue in your cheek) is that the symbol has already been chosen.

Yes, they hired a team of two hundred Abyssinian consultants (there were none left in Australia or anywhere else who would work for them), allocated half a billion dollars of budget, gave each of them a yellow jacket, and locked them up in a secret hide-away for a whole year.

And after working like over-the-top Trojans every single nanosecond of that time (please stick your tongue even further into your cheek) they at last came up with the perfect symbol. It is brilliant, a masterpiece, an incredible stroke of collective genius. Ain't it amazing what you can get for half a billion nowadays!? It is so brilliant that it must be introduced with a triple blaze of trumpets! Tirrah! Tirrah! Tirrah! Thank you.

Wow! Behold! The new symbol for Auckland: a small spherical object, about the size of yer average marble, coloured orange on the outside and brown on the inside. It is rumoured that it will be popularised by being sold (only to suckers) in dark blue packets garnished with orange here and there.

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The piece above was conceived long ago, shared with a number of people privately, and written and published elsewhere before the winning logo in the real(?) world was announced. My reaction when I saw it was a howl of delight:

O goody! Seven jaffas on sticks.

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On second and third thoughts, in August 2011, perhaps they are not jaffas. Perhaps they are all-day-suckers, which is what we are in falling for Rodney Hide's blather (not that we had much choice). Or gob-stoppers, to shut us up, on the principle that, to quote Hide, 'putting local back into local government' actually means shutting up the locals and letting the mainland Sir Humphreys rule. Das Mainland Uber Alles...