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Thursday, 26 November 2009

SHRINKAGE!

Have you noticed that purveyors of groceries are increasingly pulling a very neat trick? Instead of raising their prices they reduce the size of the packet/jar/tube/bottle/etc and keep the price the same (approximately).

The problem is that that is not sustainable. Sooner or later the packet/jar/tube/bottle/etc gets so small that it vanishes.

Which means that in a few years' time they will be selling us nothing for $2000 a year.

Sounds like the rates.